![]() The analysis starts with transcription and making video screenshots to sharpen the analysis. The data resource is four video recording advertisements on television media. The research method uses an interpretive descriptive approach to analyze the signs used in advertisements. This study uses semiotic to analyze television ads for the product. This study examines advertisements on television media less than 30 seconds to attract customers. This achievement is the result of the advertisements that often appear on television media, especially during new school academic year or new semester. ![]() ![]() The application user has reached up to 15 million students. RuangGuru is one of the most successful startups in Indonesia, which is engaged in online tutoring.
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